The Beach People is not just a label, it's a way of life. It's simple, parred-back aesthetic a reflection of the ethos of it's founders, sisters Emma and Victoria.
As young girls they were raised on a boat in bohemian idyll, drinking from coconuts, the ocean their garden. Their parents, self-described hippies, instilled in the girls appreciation of the simple pleasures of life lived close to nature, to the ocean in particular.
When raising toddlers on a boat became just a bit too much, the family settled in the creative enclave of Northern NSW where Emma and Victoria still live, raising young children with their husbands Jesse and Josh.
This is where the The Beach People was born - a beach lifestyle label whose inception began with one brilliant idea: the round towel.
With it's chic Aztec monochrome print and a size that's big enough for little sandy bums to share with mum and couples to cosy up on - the roundie is already set to be hotter than the sun this summer.
Here the girls talk to St Barts and share some of their luxe lifestyle secrets:
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